A series of interrelated speakers were curated by a team of designers for TypeCon, an annual conference held by the Society of Typographic Aficionados. In 2022, TypeCon presented speakers that unravel the expectations of what design should be, or in other words, have “spunk.” Each designer created an identity system for SPUNK. This identity system uses bright colors and loud forms to transmit the excitement and boldness of what it means to have spunk. The collateral includes a poster with experimental typography, a conference schedule, a lanyard, and SWAG items.